Hooked
How to Build Habit-Forming Products
Hooked launched on June 27, 2016 with 5 votes. The site was still online in September 2026, 10 years on.
What it does
Read "Hooked" by Nir Eyal & learn how to build habit forming products and increase customer engagement through strategic product design. Order today!
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hooked Model —a four-step process embedded into the products of many successful companies bring customers back again and again without depending on costly advertising or aggressive messaging. Boost Customer Retention: Strengthen your ability to retain customers by creating habit-forming products that users love and rely on. Leverage Triggers to Drive Daily Use: Identify and utilize external and internal triggers to prompt user action,…from nirandfar.com
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