Hooked
A guide to building habit-forming technology.
Hooked launched on June 25, 2015 with 69 votes, #890 of 3,954 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 11 years on.
What it does
Best-selling author Nir Eyal gives science-based insights to build healthy habits, improve productivity and focus, and manage distraction.
Most people think if they just tried harder, they would finally change. Instead, we fall into habits we didn’t choose, carry beliefs we’ve never questioned, and work in environments that pull us off course. So we push ourselves to do better, and when it doesn’t last, we blame ourselves. Behavior isn’t random; it’s shaped by what we pay attention to, what we believe, and the systems around us. That’s why effort alone isn’t enough—the rest is design. You can shape your environment, build better habits, and rethink what you believe is possible. “Actionable insights that connect directly to real-world decisions.” “If you get the chance to hear Nir speak, take it. Your thinking won’t be…from nirandfar.com
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