How to A/B test in Webflow - free guide

What it does

Want to start A/B testing but don't know how? 🤔 This guide leads you through 9 chapters, from the basics to common mistakes to avoid when testing your websites. After reading this guide, you will be able to increase conversions with A/B testing in Webflow.

Follow this guide for A/B testing to help you test different versions of your site and discover the best performing ones to improve conversions.

A/B testing is an experimentation process that you run on your web page to determine which of two versions of an asset (A vs. B) performs better — whether that's specific elements, copy, design, or entire pages. It is a core testing method used across digital marketing to optimize everything from landing pages to email subject lines. This test tells you which variation works better for your audience based on statistical analysis. A/B testing eliminates the guessing — by running these tests on your website, you can make data driven decisions to optimize properly and increase conversions. Rather than relying on a hunch, you collect data from real users and let the numbers guide your next…from optibase.io

• 
  Optibase 2.02025 · optibase.io · ▲177

  Run A/B, split, and multivariate tests directly in Webflow

• 
  Tiny A/B TestOct 2025 · tinyabtest.com · ▲163

  Lightweight a/b testing for saas founders

• 
  Increab2022 · ▲102

  Run A/B Tests in the easiest way to increase your sales.

• 
  A/B Test Checker2022 · ▲76

  Check if your A/B test is relevant

• 
  Amplitude Web Experimentation2024 · amplitude.com · ▲211

  Maximize conversions with no-code A/B testing and analytics

• 
  Free A/B testing courseMar 2026 · optibase.io · ▲28

  The free framework for tests that actually move revenue

• 
  Run full iOS 16.5 firmware on Android Devices▲514

  Contribute to oosexgang/hackios-xnu-kernel development by creating an account on GitHub.

  Dev tools · 1d ago · github.com

• 
  /dev/null▲492

  a social network for devs

  Dev tools · 4d ago · dev-null.sh

• 
  Whiteboard (YC W26) – an open-source IDE for thoughtful software design▲423

  open-source IDE for thoughtful software design. Contribute to devdotfast/whiteboard development by creating an account on GitHub.

  Dev tools · 29d ago · github.com

• 
  Reladraw – A diagram language where you decide where to place things▲411

  Contribute to reladraw/reladraw development by creating an account on GitHub.

  Dev tools · 27d ago · github.com

• 
  OpenBot▲362

  Grok Bot alternative: free, local, open-source, multiplayer

  Dev tools · 24d ago · openbot.run

• 
  Talanoa▲346

  Hi HN, I’m a fullstack developer, and honestly, I’ve lost count of how many side projects I’ve worked on over the years. But one idea kept coming back to me: a different kind of email client. It first came to me in 2014: “What if we could handle emails more like conversations?” Every year, I’d revisit this concept in my “Build Notes.” Ten years later, no one had built exactly what I had in mind — so I finally decided to do it myself. That’s how Talanoa was born. I wanted something focused on people, not timelines. I was tired of marking messages as unread just to remember to reply later, or…

  Dev tools · 22d ago · talanoa.email

• 
  Supabase▲2,325

  The Postgres developer platform is now generally available

  Dev tools · 2024 · supabase.com

• 
  Cal.com Platform▲1,601

  Build your pixel-perfect booking experience with Atoms

  Dev tools · 2024 · cal.com

• 
  PaddleBoat▲1,162

  Perfect your sales pitch with realistic AI roleplays

  AI · 2024 · padboat.com

• 
  deco.cx 2.0▲1,078

  Build web apps 10x faster with Deno, JSX, TS & Tailwind

  Dev tools · 2024 · decocms.com

• 
  IXORD AI▲955

  Navigate tasks, ignite creativity

  AI · 2024

• 
  Assista AI▲949

  A central nervous system for all your productivity apps

  AI · 2024 · getassista.com