How to Get Press Coverage for your Startup

What it does

A practical guide to getting your startup featured in the press. Learn how to craft your pitch, find the right journalists, and land media coverage.

When launching your startup, focus on three key avenues for press coverage: startup media, regional outlets, and industry-specific publications. TechCrunch, Product Hunt, Hacker News, and other tech-focused outlets. Local newspapers, city magazines, and regional business publications. Vertical-specific blogs and publications in your market space. Before pitching, ask yourself: why should their audience care? Product launches alone rarely make compelling stories. You need an angle that resonates: groundbreaking technology, inspiring founder stories, or solutions to widespread problems. Target 15-30 relevant journalists rather than mass-emailing hundreds. Research what each writer covers and…from hey.press

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