Inbound PR Playbook
Frameworks, tactics, and a 30-day plan to get PR coverage
Inbound PR Playbook launched on September 25, 2025 with 10 votes, #1,170 of 8,160 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 1 year on.
What it does
PR is still running on a 90s playbook: mass media lists, spray-and-pray emails, little proof of ROI. The Inbound PR Playbook shows you step-by-step how to attract press coverage. Comes with frameworks, tactics, and a 30-day plan. 100% free to download.
The proven framework PR agencies use to build newsrooms, earn organic coverage, and turn stories into inbound leads.
📣 The Prezly MCP Server is here! Run your PR from Claude, ChatGPT, Codex, and more. Check it out → Learn Inbound PR step by step: from defining your audience to creating stories journalists want to cover. Clear guidance on how to build campaigns that stand out and attract coverage instead of chasing it. Don’t just read it, put Inbound PR into practice with a simple 30-day action plan. Learn how to connect coverage to meaningful outcomes that matter for clients and leadership. Our coverage increased exponentially after we implemented our Prezly newsroom properly and set it up on our website. Sign up to Prezly free to get the Inbound PR Playbook. With frameworks, practical steps, and a…from prezly.com
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