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Growth · September 17, 2019

The 2020 Startup Sales Playbook

The definitive guide for early-stage sales teams 🚀

The 2020 Startup Sales Playbook launched on September 17, 2019 with 311 votes, #37 of 3,296 launches that month and more than 95% of that year's launches. The site was still online in September 2026, 7 years on.

Visit close.com ↗Alternativestop 1% of September 2019

In plain words

The 2020 Startup Sales Playbook is an 80-page guide designed for early-stage sales teams and founders building sales operations. Created collaboratively by Close, PandaDoc, Vidyard, Aaron Ross, and LeadFuze, it provides actionable tactics and strategies to help new sales teams acquire customers. The playbook focuses on practical advice for SaaS and startup environments where sales processes need to be efficient and effective from the start.

written from the facts on this page · September 2026

From the sources

If you're working in, or building, an early-stage sales team, this book is for you. Over 80+ pages of ACTIONABLE tactics and advice to help you get more customers. Close, PandaDoc, Vidyard, Aaron Ross and LeadFuze joined forces to create this value-packed book

Master sales with this free 90-page playbook—learn how to find perfect customers, build outbound, crush lead gen, and close more deals with confidence.

This is the playbook you need to build and scale a winning sales team and process. Learn the best tips and tactics around: The Playbook is filled to the brim with results-driven insights including identifying your perfect customer, building your outbound program right the first time, and crushing your lead generation goals. ️Dialed-In is the weekly newsletter packed with high-impact sales advice, motivation, and deal-winning insights for people who want to grow like a pro, not just hit afrom close.com

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