Growth · alternatives · 2026

24 alternatives to The 2020 Startup Sales Playbook

The definitive guide for early-stage sales teams 🚀

The 2020 Startup Sales Playbook is an 80-page guide designed for early-stage sales teams and founders building sales operations. Created collaboratively by Close, PandaDoc, Vidyard, Aaron Ross, and LeadFuze, it… Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. The 2020 Startup Sales Playbook launched in 2019; newer entries below may have overtaken it.

1
The Startup Playbook▲548
How-to guide for building your startup from the ground up
2018 · startup-playbook.com · its alternatives →
2
Early Stage Founders Playbook▲313
Actionable marketing lessons for indie-hackers
2022 · its alternatives →
3
Startup Fundraising Playbook▲207
The one-stop-shop for early-stage fundraising research
2021 · docsend.com · its alternatives →
4
SaaS Startup Guide▲597
You have an MVP. Now what?
2017 · contentsquare.com · its alternatives →
5
The Startup Playbook 2nd Edition▲211
Founder-to-founder advice on how to create & build a startup
2020 · startup-playbook.com · its alternatives →
6
The Fundraising Playbook▲86
A comprehensive, step-by-step guide to raising capital
2023 · fundraising.focusedchaos.co · its alternatives →
7
The Growth Playbook▲296
15 growth strategies from Dropbox, Stitch Fix, & more
2018 · its alternatives →
8
The Remote Sales Team Playbook▲143
A proven blueprint for winning more deals remotely
2020 · close.com · its alternatives →
9
Marketing for Startups▲565
Free e-book with 47 practical user acquisition tactics
2021 · toptal.com · its alternatives →
10
Product Hunt Workbook▲636
200+ templates, tasks & communities for a successful launch
2023 · launchpedia.co · its alternatives →
11
How To Launch▲262
Startup launch playbook & cost calculator, by The Upstarters
2017 · its alternatives →
12
The Sales Hiring Playbook by Steli Efti▲125
A practical guide to building a sales team
2017 · close.com · its alternatives →
13
GrowthList 2.0▲620
+140 proven tactics to grow your startup
2020 · thegrowthlist.co · its alternatives →
14
The Growth Marketer's Playbook▲142
How a techstars growth mentor grows startups
2018 · growthmarketersplaybook.com · its alternatives →
15
Product Hunt Success Playbook▲277
Proven tactics & tools to boost your PH launch
2023 · mailmodo.com · its alternatives →
16
The Product Hunt Manual▲432
Step-by-step guide & workbook for a successful PH launch
2015 · amazon.com · its alternatives →
17
Sales & Onboarding Playbooks by Accord▲177
Win more deals & launch customers faster, startup playbooks
2022 · inaccord.com · its alternatives →
18
How to Start a Startup: The Book▲111
Ultimate insider playbook based on the Y Combinator course
2015 · thinkapps.com · its alternatives →
19
Top Startup Books▲282
A collection of must-read books for startup founders.
2015 · startupbooks.top · its alternatives →
20
The Startup Equation▲72
A visual guidebook for building your startup
2016 · startupequation.com · its alternatives →
21
Startup Playbook▲164
Written by Sam Altman & Illustrated by Gregory Koberger
2015 · playbook.samaltman.com · its alternatives →
22IW
I wrote a guidebook on everything I know about applying to Y Combinator▲177
2012 · guidetoyc.com · its alternatives →
23
Startup Marketing Playbook▲145
The how-to guide for new B2B marketing leaders
2017 · startupmarketingplaybook.com · its alternatives →
24
Fundraising Field Guide▲137
Field guide for early stage high-growth companies
2015 · its alternatives →

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Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →