Influence: The Psychology of Persuasion
The book on persuasion that explains why people say yes.
Influence: The Psychology of Persuasion launched on June 26, 2015 with 76 votes, #714 of 3,954 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 11 years on.
What it does
Read 6,681 reviews from the world’s largest community for readers. Influence, the classic book on persuasion, explains the psychology of why people say "ye…
Does a similar job
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Influence: The Psychology of Persuasion2015 · amazon.com · ▲9Explains why and how great marketing makes people say yes
The Design of Influence: How to Craft Products that Move People2015 · ▲93Use social psychology to design engaging digital experiences
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