Inside Intercom – Aarron Walter on Design Culture

What it does

Aarron Walter, VP of Design Education at InVision and founder of MailChimp's experience design team, talks hiring, team structure and designing for emotion.

He’s widely known for starting and scaling the experience design team at MailChimp, a place he called home for more than eight years. His classic book, Designing for Emotion, just reached its 5th publishing anniversary, but… He’s widely known for starting and scaling the experience design team at MailChimp , a place he called home for more than eight years. His classic book, Designing for Emotion , just reached its 5th publishing anniversary, but its principles are more valid today than ever before – and Aarron’s used them to improve the experience of companies and organizations ranging from American Express, Wells Fargo and Typeform to, yes, The White House. Most recently,…from intercom.com

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