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Dev tools · February 10, 2019

Instant Page

Make your site’s pages instant in 1 minute ⚡

Instant Page launched on February 10, 2019 with 416 votes, #20 of 3,290 launches that month and more than 99% of that year's launches. The site was still online in September 2026, 7 years on.

In plain words

Instant Page is a developer tool that improves website loading speed through just-in-time preloading, which loads pages immediately before users click on them. It addresses the measurable impact of latency on user experience and sales performance. The tool can be installed in approximately one minute and works by anticipating user navigation to reduce perceived wait times on web pages.

written from the facts on this page · September 2026

From the sources

Amazon and others found that 100 milliseconds of latency is responsible for 1% in sales. But latency on the web is hard to overcome. instant.page uses just-in-time preloading — it preloads a page right before a user clicks on it.

Make your site’s pages instant in 1 minute and improve your conversion rate by 1%.

Amazon and others found that removing 100 milliseconds of latency improves sales by 1% . But latency on the web is hard to overcome. Amazon (PowerPoint, slide #15) : 100 ms of latency resulted in 1% less sales. Walmart (slide #46) : a 100 ms improvement brought up to 1% incremental revenue. Mozilla : Shaving 2.2 seconds off page load time increased downloads by 15.4%. instant.page uses just-in-time preloading — it preloads a page right before a user clicks on it. Before a user clicks on a link, they hover their mouse over that link. When a user has hovered for 65 ms there is one chance out of two that they will click on that link, so instant.page starts preloading at this moment, leaving on…from instant.page

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