Jobs-to-be-Done: Theory to Practice
Turn innovation into a science.
Jobs-to-be-Done: Theory to Practice launched on February 2, 2017 with 100 votes, #410 of 3,156 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 9 years on.
What it does
“What is the value of Jobs-to-be-Done Theory and how do you put the theory into practice?” That’s a question we’ve been hearing for 25 years. Introducing: JOBS TO BE DONE: Theory to Practice (IDEA BITE PRESS, October 25, 2016). Why do so many innovation projects fail? What are the root causes of failure? How can they be ... Continue Reading
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