Late Shift
The world’s first cinematic interactive movie in an iOS-app.
Late Shift launched on May 25, 2016 with 69 votes, #866 of 3,824 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 10 years on.
What it does
Late Shift - Your Decisions Are You. Available on the AppStore and in Selected Cinemas. You Decide For The Hero. Participative Movie Experience.
‘Late Shift’ is a cinematic experience in which you, and the audience, can collectively decide the fate of the protagonist. From one beginning, countless possible storylines precipitate, concluding in seven, distinct endings. Matt, an erudite student, becomes embroiled in a heist at a famous London auction house after a car theft goes awry. How will your decision making cope when the action reaches boiling point? Become Matt, choose your own future, as the movie seamlessly stitches together the audience's decisions to create a truly immersive experience. However, what if you leave the theatre feeling dissatisfied with the audience's collective decisions? Left with the feeling that you'd…from ctrlmovie.com
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