Littledata

What it does

Send complete ecommerce data your Google Analytics 4 properties. Littledata's smart tech uses a combination of server-side and client-side tracking to capture the entire customer journey.Track in parallel with Universal Analytics for complete sales data.

The Shopify data layer for Google Analytics, Google Ads, Klaviyo and Meta. Persistent ID recognizes returning shoppers; Profit Signal optimizes ads on profit.

Most tracking setups rebuild the same events for every channel; one pixel per platform, each measuring your store differently. Littledata captures browser and server events once, then delivers the same accurate data to every destination. Eliminate the hassle of Google Tag Manager. Littledata maintains server-side conversion tracking between Shopify, Google, Meta, Klaviyo, and more, so your marketing can scale, automatically. Littledata streams verified, server-side conversions from Shopify to Google Enhanced Conversions and Meta's Conversions API for stronger match rates and bidding aligned with real revenue. Turn on Profit Signal and those conversions carry gross profit, so campaigns bid…from littledata.io

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