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Life & fun · February 25, 2026

MAELA — A Silver Revival for Gen Z India

Where Gen Z India chooses silver

Visit site ↗Alternativestop 20% of February 2026

What it does

Gold has always been the default in India. Heavy. Occasion based. Inherited. But Gen Z isn’t dressing for weddings every weekend. They’re dressing for work cafes in Bandra. College in Delhi. Startups in Bangalore. Late night drives. Everyday life. MAELA is our contribution to that shift. Would love your thoughts on how fashion brands can build movements, not just catalogs.

Does the same job

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