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Commerce · June 21, 2016

Make Money Online [Ep #24] - "Passive Income: Fallacies and Truths"

The holy grail of durable freelance practice

Make Money Online [Ep #24] - "Passive Income: Fallacies and Truths" launched on June 21, 2016 with 56 votes, #1,305 of 4,333 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 10 years on.

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What it does

Nick and Kai record together from Nick's Chicago office and spend most of the episode pulling apart the idea that passive income is low-effort. What actually…

In this episode, we talk about the idea of passive income – which a lot of people find to be the holy grail of a durable freelancing practice. What is passive income? What forms does it typically come in? How passive really is passive income, anyway? Nick and Kai record together from Nick’s Chicago office and spend most of the episode pulling apart the idea that passive income is low-effort. What actually sits underneath a selling product: market research, audience building, a drip email sequence, and ongoing iteration on the sales funnel, none of which stops once the product is live. Just Fucking Ship by Amy Hoy and Alex Hillman is the episode’s sponsor, and both hosts recommend it as the…from makemoneyonline.exposed

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