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Commerce · August 1, 2016

"What Kai Does" — Make Money Online [Ep #30]

Nick interviews Kai about what he does.

"What Kai Does" — Make Money Online [Ep #30] launched on August 1, 2016 with 61 votes, #1,230 of 3,856 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 10 years on.

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What it does

Kai Davis walks through what his digital outreach consulting practice actually looks like day-to-day: a research-heavy setup phase, a pile of ancillary work…

Nick interviews Kai about what he does, what outreach / digital public relations is, how he started his business, the type of projects he’s worked on in the past, and the types of projects he wants to work on in the future. Kai Davis walks through what his digital outreach consulting practice actually looks like day-to-day: a research-heavy setup phase, a pile of ancillary work clients don’t anticipate (positioning, post-placement funnels, mock podcast run-throughs), and the persistent difficulty of proving ROI on placements that may not convert for months. Nick and Kai dig into why doing less, faster beats thoroughness for its own sake when you’re a two-person shop. What do you do for a…from makemoneyonline.exposed

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