Next Move Theory gives you an algorithm for every product decision
A product methodology with a step-by-step algorithm for every product decision, built on Advanced Jobs To Be Done. Open canon + AI skills by Ivan Zamesin.
Next Move Theory gives you an algorithm for every product decision launched on June 22, 2026 with 18 votes, #894 of 22,647 launches that month and more than 90% of that year's launches.
In plain words
Next Move Theory is a decision-making tool that provides algorithms to help with product choices. Designed for people facing purchasing decisions, it offers systematic approaches to evaluate options. The service stands out by applying algorithmic methodology to everyday consumer decisions, moving beyond subjective preference to structured decision-making frameworks.
written from the facts on this page · September 2026
From the sources
Next Move Theory is a methodology with a step-by-step algorithm for every product decision. It lays out every tactical and strategic move open to you and helps you choose the best, with the odds on your side. The foundations are open and free. AI skills run it on your product. Ivan developed every methodology behind Next Move Theory from scratch — including reinventing Advanced Jobs To Be Done on a neuroscience foundation — and has taught them to 14,000+ students. Founders and product managers trained through the most popular product course in his home market, running since 2018. Ranked first in his home market by three independent industry studies. Advises the largest tech companies on…from nextmovetheory.com
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