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Growth · March 10, 2020

Not Another State of Marketing Report

9 expert interviews + data from 3400 global marketers = đź’°

Not Another State of Marketing Report launched on March 10, 2020 with 9 votes, #1,153 of 4,417 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 6 years on.

Visit hubspot.com ↗Alternatives

What it does

As we enter this next decade of marketing, only one thing is certain: more change is coming. To help marketers get a head start, we gathered data from 3400 global marketers and sourced strategies from experts at HubSpot, Litmus, and Crayon for this report.

The 2026 State of Marketing Report reveals how marketers are using AI, brand POV, and Loop Marketing to drive trust, efficiency, and growth.

From AI-powered workflows that unlock efficiency to strategies rooted in authenticity that build trust, this year’s data and expert analysis show what’s working in a world where technology accelerates opportunity — and complexity. 61% of marketers believe that marketing is experiencing its biggest disruption in 20 years due to AI. 80% of marketers use AI for content creation, and 75% use it for media production. Today, more content is generated by AI than by humans. But it's mostly average. Consumers seek human-created content, and will tune out brand and AI-generated content. Content will move to gated spaces that AI hasn't overrun, like newsletters, podcasts, and YouTube. Learning to…from hubspot.com

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