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Growth · January 31, 2024

State of Email 2024

Turn insights from 250+ email experts into results

State of Email 2024 launched on January 31, 2024 with 184 votes, #238 of 4,437 launches that month and more than 90% of that year's launches. The site was still online in September 2026, 2 years on.

What it does

💡 Discover success strategies and insight of 250+ email experts 💡Learn what worked best for conversion in 2023 and predictions for 2024 🚀Get industry benchmarks to measure performance

Discover essential email marketing benchmarks, industry statistics, trends, and insights from marketing experts in the State of Email 2025.

Your ultimate email marketing report with expert insights, data-driven benchmarks is now smarter than ever! Insights from 130+ email experts on what worked (and didn’t) in 2024. Get reliable benchmarks collated from data of thousands of campaigns to measure and improve your email performance. Leverage AI to quickly get the answers you need, saving you time and effort. “This will be a great start to the marketing year. The best way for you to succeed as an email marketer is by having this guidebook!” “I remember the State of Email 2022 by Mailmodo. The emoji trend they captured in the report inspired our digital PR campaigns.” “This is a fantastic resource for those attempting email…from mailmodo.com

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