OOtira

What it does

Ootira is a closet copilot that runs at the moment you're about to buy clothes online. A 2025 survey found ~19% of shoppers eventually realize they bought something too similar to what they already own. Ootira checks the new item against your closet, your local weather, and your wear history, then surfaces a calm second opinion — duplicate, gap, or maybe-skip. Chrome extension on product pages, PWA for morning outfit decisions. Closet photos stay on your device (Gemma 4 E2B on-device vision).

OOtira helps you decide what to wear and what to skip by combining your closet, shopping context, and local weather.

OOtira lives in your browser when you shop, and on your phone when you're getting dressed. It knows your closet. It reads the sky. It tells you, plainly, what to wear and what to skip. Built for the ninety percent who quit other closet apps before reaching thirty items. We read every Reddit thread, every one-star review, every research paper we could find. The same complaints surface again and again. Here's how we answer them. Industry research shows users abandon wardrobe apps before reaching 30 items — because every app demands you photograph a hundred garments before showing any value. OOtira works from your fifth item. One leading app was caught recommending sweaters in 38°C heat.…from style.ootira.com

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