OWNTHEAD.COM

What it does

ownthead.com turns a shared online billboard into a real one. Pick a spot, upload your company, project, meme, name, or message, and see it appear on the live billboard online. The finished design is then produced as a real billboard in Milan. What starts as internet space ends up somewhere people can physically walk past.

288 pieces of a 6 × 3 metre billboard in Milan. Nobody has bought one yet. Someone has to be first.

Buy a piece of it. When enough of the billboard is sold, we put the whole thing on a real 6 × 3 metre billboard in Milan. currently: nothing has happened yet. someone will be first. it is usually someone with a podcast. The minimum makes Milan happen at all. Everything above it upgrades the billboard itself: a better street, a longer run, more walls. Not a nicer office for us. Only the first number has to be reached: that is the one that puts the billboard on a wall. Everything above it happens by itself. The moment total sales pass a level, that upgrade is locked in for every sponsor already on the board — nobody votes on it, and nobody pays again. A 6 × 3 metre poster site in Milan for…from ownthead.com

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