Paper Trail
See the companies who own the brand names on your screen
Paper Trail launched on October 9, 2020 with 6 votes, #1,377 of 4,018 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 6 years on.
What it does
Paper Trail colors brand names on your screen by the sustainability rating of their owner-company. To measure sustainability, we use ESG ratings from MSCI, which take into account the impact companies have in their carbon footprint and labor standards.
Does a similar job
all alternatives →
Paper Trail - Ethical Shopping Buddy2020 · chromewebstore.google.com · ▲5Color brand names by how ethical they are
Paper Trail - Links to Brand Sites2020 · chromewebstore.google.com · ▲5Replace brand names with links to their sites.
Accessible Brand Colors2019 · abc.useallfive.com · ▲1,163A tool to make sure your brand colors are ADA compliant.



Source: Product Hunt launch ↗
Launched alongside, October 2020
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