Paper Trail - Ethical Shopping Buddy
Color brand names by how ethical they are
Paper Trail - Ethical Shopping Buddy launched on September 20, 2020 with 5 votes, #1,584 of 3,898 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 6 years on.
What it does
Paper Trail maps hundreds of brand names to the companies who own them. Using ESG (Environmental, Social, Governance) ratings, it takes into account how ethical companies are in their carbon footprint, labor standards and chemical safety.
Does a similar job
all alternatives →
Paper Trail2020 · chromewebstore.google.com · ▲6See the companies who own the brand names on your screen
Paper Trail - Links to Brand Sites2020 · chromewebstore.google.com · ▲5Replace brand names with links to their sites.
Ethical Shopper2020 · chromewebstore.google.com · ▲74Make ethical shopping choices as an informed customer.
Source: Product Hunt launch ↗
Launched alongside, September 2020
the whole month →
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- LS
Almost eight years ago I launched an online “Linux sysadmin course for newbies” here at HN. It was a side-project that went well, but never generated enough money to allow me to fully commit to leaving the Day Job. After surviving the Big C, and getting made redundant I thought I might improve and relaunch it commercially – but my doctors are a pessimistic bunch, so it looked like I didn’t have the time. Instead, I rejigged/relaunched it via a Reddit forum this February as free and open - and have now gathered a team of helpers to ensure that it keeps going each month even after I can’t…
Commerce · 2020
