Parse.ly Analytics

What it does

Make every content and distribution decision data-informed with comprehensive and easy-to-understand analytics. Parse.ly gives you the power to answer the toughest questions about your audience and reach your business goals.

Parse.ly makes working with data easy for newsrooms and marketers, giving them the insights they need to focus their content strategy and prove ROI.

Other tools show what already happened: pageviews, sessions, and static reports. Parse.ly shows what audiences are doing right now and what to do next. Because understanding your audience in the moment is what drives lasting growth. The accessible dashboard that everyone on your team can use to understand content performance. The API you plug into your sites to serve recommended content that’s personalized to your audience and objectives. The pipeline you use to send raw event-level data from your website and apps to your data warehouse. “ Parse.ly was early to the engaged time metric. Now, they’re moving fast in helping us target loyal readers and get more into subscriptions…from parse.ly

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