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Growth · May 22, 2019

Paths by Heap

Explore user paths on your product or website

Paths by Heap launched on May 22, 2019 with 123 votes, #226 of 3,072 launches that month and more than 90% of that year's launches. The site was still online in September 2026, 7 years on.

What it does

The first-ever path analysis product that uses autocaptured data. Understand the flows users take on your product/website. Legacy tools only display the paths for events/pageviews that you've already written tracking code for. Heap doesn't make you do that.

Journeys lets you visually map the multiple paths users take through a digital product, so you can see the alternate paths and conversion rates for every route users take.

Unlock 2026 Benchmark data → Get end-to-end journey insights to stay ahead. Heap’s Journeys gives you a visual map of every path users take through your product, and includes numbers and conversion rates for each path and step. There is no other solution on the market that has this capability. Journeys lets you build and analyze every user workflow in your product, no matter how complicated. Our PM team breaks it down. As you construct Journeys, data science suggest key user actions for you to add. Even actions you hadn’t been following, or didn't know about. Then use session replay to view sessions of every event, all cued up to the exact moments you care about. With Journeys, you can map…from heap.io

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