Prism by Calibrated Intelligence

What it does

Prism is transparent AI for Amazon PPC that acts like an operator + strategist for your ad account. It automatically detects wasted spend (zero-conversion keywords, budget caps, ACOS outliers), surfaces growth opportunities, and queues explainable fixes you can approve in seconds. Every recommendation includes clear reasoning and statistical validation, no black-box bidding, no %-of-spend tax. Built for sellers and agencies who want clarity, control, and scalable performance.

Prism helps Amazon advertisers prioritize high-impact actions, execute changes safely, and scale automation with guardrails. It organizes work into a guided 5-phase workflow with 24 guided actions, supports async approvals, and keeps teams in control with audit trails and 7-day undo for revertable actions.

Prism helps teams catch wasted spend, missed issues, and silent performance decay before a weekly review finds them too late. Prism is Amazon PPC software for agencies and brands that need faster issue detection, clearer priorities, and safer execution once the problem is found. Spot spend spikes, non-buying search terms, and account drift before they quietly eat margin. See the changes most teams catch too late when reviews depend on memory and scattered dashboards. Know which action matters first, what it affects next, and where approval guardrails should stay in place. If you run client accounts, start with a workflow teardown. If you run your own brand, start free and inspect the…from calibratedintelligence.com

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