Product Launches

What it does

Launches for great products often flop, all because the creators put all their energy into the product and none into planning the launch. Your effort put into writing, designing, or developing a great product is wasted if you don't nail the launch. Even influencers with thousands of followers can't sell products without the right techniques. When I had an email list of 5,000 subscribers I thought it would be easy to sell out a small workshop—so I sent one email to launch the workshop. It failed. The problem was that I sprang the product on my audience before I built up desire. That same mistake is made all the time by marketers who are puzzled that their hundreds of thousands of followers…from nathanbarry.com

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  Product to Profit2015 · ▲94

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  Launch Lister2015 · jonathanbird.com.au · ▲62

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  Product Hunt for tutorials.

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  Launch Clique2016 · ▲73

  The business community product launch thing

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