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Growth · October 21, 2020

Product marketing among the C-suite

📢 C-suite put product marketer level of influence at 7.6/10

Product marketing among the C-suite launched on October 21, 2020 with 8 votes, #1,202 of 4,018 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 6 years on.

Visit productmarketingalliance.com ↗Alternatives

What it does

Since our inception, we’ve done a lot to understand and elevate the role of product marketing from the inside out. This time, we wanted to look at the role from a different lens - through the eyes of the C-suite.

The C-suite can be a notoriously tough nut to crack for product marketers. So, we decided to check out perceptions of PMMs - here's what we found out.

“The investment in Pro+ is well worth it for the growth and development opportunities it offers.” From day dot, our mission’s been to increase awareness of the product marketing role. But, before we could do this, we first had to understand what people already knew about PMMs, so we started a conversation, then we started a blog, and then a Slack channel. Combined, it all blossomed into the PMA community. So, if you wanna get a feel for how people in the C-suite view product marketing , this is a must-read . By the very nature of the role, product marketing has many facets and, as this varies so much from company to company and industry to industry, the goalposts of the position often end…from productmarketingalliance.com

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Source: Product Hunt launch ↗

Launched alongside, October 2020

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