Product Psychology
This Explains Everything: A Course on User Behavior
Product Psychology launched on October 14, 2014 with 348 votes, #20 of 2,324 launches that month and more than 99% of that year's launches. The site was still online in September 2026, 12 years on.
In plain words
Product Psychology is an online course by best-selling author Nir Eyal that teaches science-based approaches to understanding human behavior and building lasting change. It covers how attention, beliefs, and environmental design shape habits, productivity, and focus rather than willpower alone. The course is designed for anyone struggling with distraction or habits, offering practical insights to reshape behavior through system design and mindset shifts.
written from the facts on this page · September 2026
From the sources
Best-selling author Nir Eyal gives science-based insights to build healthy habits, improve productivity and focus, and manage distraction.
Most people think if they just tried harder, they would finally change. Instead, we fall into habits we didn’t choose, carry beliefs we’ve never questioned, and work in environments that pull us off course. So we push ourselves to do better, and when it doesn’t last, we blame ourselves. Behavior isn’t random; it’s shaped by what we pay attention to, what we believe, and the systems around us. That’s why effort alone isn’t enough—the rest is design. You can shape your environment, build better habits, and rethink what you believe is possible. “Actionable insights that connect directly to real-world decisions.” “If you get the chance to hear Nir speak, take it. Your thinking won’t be…from nirandfar.com
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