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Growth · April 11, 2018

Digital Behavioral Design

Human behavior is programmable. A book on product design.

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In plain words

Digital Behavioral Design is a book that presents a framework for designing products to shape user behavior, specifically focusing on habit formation. It explains how habits work and provides methods for making products become daily habits for users. The book covers behavioral design principles applicable to product development, growth strategies, and user engagement. It is intended for product designers, entrepreneurs, and anyone interested in understanding the psychology behind habit-forming products.

written from the facts on this page · September 2026

From the sources

Human behavior is programmable. You just need to know the code. Here we introduce Behavioral Design: a design framework for programming human behavior. In this book we focus on a particular area of behavior design: Habits. How they work and how your product can use Behavioral Design to become a daily habit for your users.

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