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Work · September 14, 2016

Seaworthy 6: Psychology & Behavioral Design (ft. Victor Yocco)

Using psychology, behavioral models & heuristics in design

Seaworthy 6: Psychology & Behavioral Design (ft. Victor Yocco) launched on September 14, 2016 with 55 votes, #1,348 of 3,743 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 10 years on.

What it does

Andrew interviews Victor Yocco, author of "Design for the Mind." They dive into the methods and benefits of using psychology and behavioral design to better serve customers.

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