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Life & fun · January 13, 2017

SeedStories Ep 14: Mark Wallace of Parlor Skis

Building a startup sports brand from the baseplate up

SeedStories Ep 14: Mark Wallace of Parlor Skis launched on January 13, 2017 with 61 votes, #998 of 3,670 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 9 years on.

What it does

sports startup PR and marketing

On the latest SeedStories Podcast we caught up with Mark Wallace, co-founder & manager of Parlor Skis , the Boston-based custom ski builder. First launched in a Cambridge funeral parlor (hence the name!), Parlor offers truly personalized skis, differentiating itself from other top of the line skis from the likes of Solomon or Rossignol. Each ski is built to order and Parlor customizes each ski to the rider for the best fit possible. Our discussion takes a look at how Parlor has tried to embody New England skiing with these high-quality skis from day one. Specifically, we touch on how the company took checks from its first customers to make the first batch of Parlor skis and how the company…from beantownmv.com

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