SideShift
The easiest way to hire Gen-Z and Gen Alpha
SideShift launched on April 4, 2025 with 9 votes, #3,599 of 7,818 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 1 year on.
What it does
SideShift helps brands instantly hire Gen Z micro-influencers, interns, and student reps. Whether you need TikTok creators, campus ambassadors, or local promo talent, SideShift connects you with students ready to promote your brand online or IRL.
SideShift - Content Creator & UGC Platform
Vetted creators apply to make authentic content. You choose the best, approve in a few clicks, and track what performs. Contracts and payouts are handled. The applicants have been super high quality! Unlike any platform I've used in the past. From hiring creators to tracking performance to paying them out — all in one place. No more cold DMs. Post once and creators from a 1M+ pool apply to you. Every creator's views, engagement and cost in one place, not a spreadsheet somebody has to update. Pay twenty creators in one pass. Contracts, invoices and 1099s handled, so nobody has to own payouts as a job. Briefs, chat, approvals and payment in one thread per creator, instead of Slack plus email…from sideshift.app
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