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Life & fun · February 21, 2017

Software Engineering Daily: Adchain with Ken Brook

The world through the lens of software.

Software Engineering Daily: Adchain with Ken Brook launched on February 21, 2017 with 3 votes. The site was still online in September 2026, 9 years on.

What it does

Online advertising is a system of transactions that involve many different players. The user visits a publisher’s website; the publisher notifies an exchange that the user is on the website; the exchange presents an opportunity to a marketplace that can buy that opportunity to show the end user the ad. And this a simple example. […]

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