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Life & fun · June 1, 2016

Some Noise — It Ain't Easy

These cars matter: The backstory of Oakland's car culture

Some Noise — It Ain't Easy launched on June 1, 2016 with 54 votes, #1,427 of 4,333 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 10 years on.

What it does

In pockets of America, like those in Oakland and throughout the East Bay of Northern California, the status quo of driving a vehicle is proudly rejected. Take a look at some of the rides out here and you’ll immediately get the sense that a car is more than just a car. Who are these people and what caused them to decorate Detroit-produced relics with candy-like paint, oversized rims and a sound-system that can probably be heard from Space? [20:07] “ Fast Like a Nascar ” by Kafani feat. Keak thefrom thisissomenoise.com

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