SRPify - your new pocket P&L
The CPG margin & COGS calculator Apple rejected 9 times.
SRPify - your new pocket P&L launched on June 12, 2026 with 4 votes, #3,322 of 22,647 launches that month and more than 75% of that year's launches.
What it does
SRPify is the margin calculator every CPG founder builds in excel but doesnt have on hand when on the go. Directly on your phone just set your target SRP, choose if you're working with a distributor or not, & see exactly what your COGS, distributor price, retailer margin, and brand profit need to be. Premium adds COGS analysis to reverse the math: enter your actual cost & see if you're profitable at the shelf price you want. Built by a CPG operator after years of doing this math by hand.
Download SRPify by Kyle Peters on the App Store. See screenshots, ratings and reviews, user tips, and more apps like SRPify.
$1.99 · In‑App Purchases · Designed for iPad. Not verified for macOS. Finance Developer Kyle Peters Language EN English Size 7 MB iPhone, iPad Your new pocket P&L. The easiest way to calculate your target shelf price. SRPify is the easiest way to calculate what COGS needs to be for specific SRPs and target margins. Your purchase includes core SRP and margin calculations with adjustable retailer and brand margins. Premium features including COGS Analysis, Distributor Toggle, Adjust All Margins, Unlimited Saved Calculations, and Save & Name Items require an additional auto-renewing subscription at $19.99/year. The subscription auto-renews unless cancelled at least 24 hours before the end of…from apps.apple.com
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