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Life & fun · January 6, 2016

Story in a Bottle - Jay Parkinson

The struggle to add humanity & tech to the medical industry.

Story in a Bottle - Jay Parkinson launched on January 6, 2016 with 93 votes, #502 of 4,522 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 10 years on.

What it does

The medical industry, while growing and innovating all the time, appears to be stuck in the past; often leaving patients needing something more user friendly. Jay Parkinson, MD, is trying to rethink that world, leveraging the benefits of technology and the emotionality of humanity. He founded Sherpaa in 2012 in order to make health, medicine, […]

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