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Dev tools · November 18, 2021

Supersona

Personas made simple for Jira Cloud

Supersona launched on November 18, 2021 with 88 votes, #533 of 2,925 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 4 years on.

What it does

Supersona adds customer empathy to Jira issues. Create customizable and easy-to-use buyer personas to align all of your dev, marketing and service teams around a very customer-centric vision.

Drive business by deeply understanding your buyer, user, and customer personas

Ensure that marketing, development, and UX teams are aligned by persona archetypes, leading to a shared and better understanding of your typical buyer, user, and customer. Use our persona builder to truly understand your customer desires. Create avatars and shape personas in any way you want, thanks to flexible text templates and customizable layouts. Empathize with customers by linking personas to issues (up to five per issue). See all other related issues of a persona with a single click to refine your backlog. Supersona for Jira aligns all of your marketing, service, and product teams around a customer-centric vision by creating and storing customer, buyer, and user personas natively in…from marketplace.atlassian.com

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