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Growth · January 13, 2021

SwiftERM

Contextual Marketing – being on the money

SwiftERM launched on January 13, 2021 with 4 votes, #1,570 of 3,157 launches that month. The site was still online in September 2026, 5 years on.

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What it does

Contextual marketing is the buzzword of the day. “It’s a hot one, right up there with personalization and omnichannel retail,” so says Brendan Witcher, principal analyst at Forrester Research.

Contextual Marketing - being on the money. The buzzword of the day.It's a hot one, right up there with personalization and omnichannel retail,

Contextual marketing is the buzzword of the day. It’s a hot one, right up there with personalisation and omnichannel retail. Most professional marketers understand contextual marketing as primarily a means of targeted advertising or matching adverts to the content against which they appear. But it is best understood simply as an extension of one of the core tenets of marketing: that understanding a customer allows an organisation to sell to them more effectively. The defining feature of contextual marketing is that the understanding in question relates to the transitory characteristics of an individual, such as their location, buying intention or the behaviour they are currently…from swifterm.com

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