nowfound

Life & fun · December 8, 2021

The Cold Start Problem

A book about how to start and scale network effects

The Cold Start Problem launched on December 8, 2021 with 353 votes, #35 of 2,707 launches that month and more than 95% of that year's launches. The site was still online in September 2026, 4 years on.

In plain words

The Cold Start Problem is a book by Andrew Chen that examines how successful technology companies overcome the challenge of launching products that rely on network effects. Drawing on interviews with founding teams from companies including Twitch, Tinder, Uber, Airbnb, and Pinterest, the book explores strategies these companies used to build initial user bases and scale their platforms. It focuses on the practical approaches to solving the cold start problem that founders encounter when building network-dependent businesses.

written from the facts on this page · September 2026

From the sources

Based on 100s of interviews with founding teams at Twitch, Tinder, Uber, Airbnb, Pinterest, and many more, Andrew Chen explores how tech’s most successful companies solved the dreaded "cold start problem” using network effects to launch and scale.

🇺🇸 Buy the book Amazon · Bookshop (support local bookstores!) · Featuring interviews from the founders/teams behind Slack, Clubhouse, Zoom, Twitch, Tinder, Reddit, Uber, Airbnb, PayPal, andfrom coldstart.com

Does a similar job

all alternatives →
  • The Product Hunt Effect2015 · kickstarter.com · ▲591

    A book about the impact of community-driven startups

  • ProblemHuntOct 2025 · problemhunt.pro · ▲552

    Hi HN, I’m a solo founder. I built ProblemHunt after noticing a common pattern: many founders start with ideas and solutions, but don’t spend enough time understanding real problems. ProblemHunt is a simple place where people share problems they actually face in work or life. Developers and founders can browse these problems and use them as a starting point for building products. So far: – ~5,000 users – 150+ real problems submitted – 100% organic growth This is still early, and I’m trying to understand if this is genuinely useful. I’d really appreciate feedback: – Would you use something…

  • Launch2018 · productschool.com · ▲340

    Free book featuring practical tips from top Product Managers

  • Discovery Assist by First Round2020 · ▲337

    Getting early founders the customer intros they need, faster

  • Start Small, Stay Small2016 · amazon.com · ▲66

    A developer's guide to launching a startup

  • Learning To Launch2016 · learningtolaunch.co · ▲228

    Stop failing. Start launching.

More life & fun this month

the category →

Source: Product Hunt launch ↗

Launched alongside, December 2021

the whole month →
  • Powerful enhanced experience for Twitter

    Life & fun · 2021 · blackmagic.so

  • A beautiful, clean, modern web UI for Wikipedia. Enhance your Wikipedia experience with a redesigned look, new features and customization.

    Life & fun · 2021 · modernwiki.app

  • thirdweb▲897

    Build web3 apps and games, easily

    Dev tools · 2021 · thirdweb.com

  • Your favorite emojis. To scale (more or less).

    Life & fun · 2021 · javier.xyz

  • Alfread▲641

    Actually read articles saved for later

    Work · 2021

  • A partial buyout marketplace free for bootstrapped founders

    Commerce · 2021 · flippa.com