The Customer Delight Playbook
Turn your customers into advocates
The Customer Delight Playbook launched on July 28, 2016 with 17 votes, #1,542 of 3,671 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 10 years on.
What it does
There are many reasons why this is. Confession time: I don’t know them all. What I do know is that increased choice and access to information have a lot to say for themselves. Can you remember how we shopped before “internet shopping” really took off? Before Amazon ruled the web (and the world)? We’d visit an actual shop, and (within reason) we would pay the price they asked for whatever we wanted to buy. “Shopping around” happened, but not much. It wasn’t worth it to save a dollar or two (especially when the cost of traveling between stores was factored in). If there were multiple stores close to us selling similar products, loyalty would generally determine where we’d head. Online it’s so…from sujanpatel.com
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