Customer Advocacy Playbook
Create, manage & grow an effective brand advocacy campaign
Customer Advocacy Playbook launched on November 2, 2016 with 96 votes, #472 of 3,636 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 9 years on.
What it does
Experienced marketers. Structured systems. AI that removes friction. We
Ecommerce and lead generation brands get one integrated growth team across paid social, paid search, customer lifecycle, SEO, CRO, and landing pages. Research-driven creative. Structured testing. Revenue as the north star. 500% growth in year 1. 24 promotional periods executed using the same structured playbook system. BFCM 99% YoY with 7.6% less ad spend. European hydration brand entering Australia from zero. $637K spend generated $2.5M revenue at 3.89 ROAS. +167.5% repeat customers YoY. Klaviyo drove 79% retention uplift. From regional ISP to Australia's 5th-largest NBN provider. 554% increase in connections. 65,400 new customers (+139% YoY). Now ASX-listed. We work with ecommerce brands…from webprofits.com.au
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