
The Demand Engine(er)
AI growth systems for B2B marketers who hate busywork
The Demand Engine(er) launched on April 28, 2026 with 2 votes, #4,561 of 21,248 launches that month.
What it does
Most demand gen teams are drowning in manual work — pulling exports, building reports, testing copy, scoring leads by hand. I spent the last year automating all of it with AI. The Demand Engine(er) is where I document what I build: AI pipelines, Claude-powered workflows, and the PRDs behind them — written for senior B2B marketers who want to use AI but aren't engineers. Free to read. Real systems. No fluff.
AI systems that drive pipeline, not clicks. A newsletter for B2B demand gen managers, by Matt Danese.
After 8+ years scaling demand generation programs from the ground up, I now build and share AI growth systems that actually work. Plays I run on Monday, written up by Friday. Each project comes with a full PRD — the brief, the prompts, the failure modes, and the numbers it moved. Five are gated. One is free. § The "ATTRIBUTION" build took the longest. Enhanced Conversions for MQLs is the kind of plumbing nobody writes about until it breaks. A fully automated diagnostic system that connects live LinkedIn Ads, Google Ads API, and warehouse data — and writes the weekly performance memo a senior strategist would have written. Runs Sunday night. On your desk Monday. Accepts raw CSV and XLS…from thedemandengineer.com
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