The Fascination, a DTC brand marketplace
"Wirecutter meets Amazon, but for the DTC space." – Forbes
The Fascination, a DTC brand marketplace launched on January 19, 2021 with 9 votes, #1,092 of 3,157 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 5 years on.
What it does
https://thefascination.com is a new "marketplace-meets-magazine" where you can discover top emerging DTC brands, research products and shop – all in one place. Just launched, The Fascination already features 100+ brands, from Allbirds to Haus to Girlfriend Collective
The Fascination works with a variety of merchants and brands to bring you deals worth talking about. We may earn a referral commission on purchases made through our links. Explore reviews & guides of today's top brands, products, and trends. You can close out those extra browser tabs — we've done the research forfrom thefascination.com
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