The Field Guide to UX Strategy
Actionable UX strategy guide from Robert Hoekman Jr.
The Field Guide to UX Strategy launched on January 25, 2016 with 94 votes, #492 of 4,522 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 10 years on.
What it does
Acclaimed UX designer & author Robert Hoekman Jr. offers actionable advice based on 15 years experience. Define, execute, and test UX strategies.
New NPM integration: design with fully interactive components from top libraries! UXPin is a product design platform used by the best designers on the planet. Let your team easily design, collaborate, and present from low-fidelity wireframes to fully-interactive prototypes. Robert Hoekman Jr. is a product strategy expert and author of multiple UX books including " Experience Required ", " Web Anatomy " (co-author Jared Spool), " Designing the Moment ", and " Designing the Obvious ". He has spent the last 15+ years designing and executing UX strategies with companies like Rackspace, Intuit, Adobe, Dodge, Edmunds, andfrom uxpin.com
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