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Work · November 14, 2017

THE LOOP by InVision

Explore IBM’s inspiring design thinking transformation

THE LOOP by InVision launched on November 14, 2017 with 268 votes, #96 of 3,137 launches that month and more than 95% of that year's launches. The site was still online in September 2026, 8 years on.

In plain words

THE LOOP is a design documentary by InVision that explores IBM's approach to design thinking and transformation. The film examines how design principles were applied to drive organizational change at a major technology company. It serves as an educational resource for designers, business leaders, and anyone interested in understanding how design methodology can create meaningful impact within enterprises. The documentary is available as a streaming video.

written from the facts on this page · September 2026

From the sources

THE LOOP is a design documentary by InVision.

Speed up product development from ideation to launch. Align teams, break tool silos, and ship what customers need in one AI-powered visual platform.

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