The Mom Test

What it does

How to talk to customers & learn if your business is a good idea when everyone is lying to you.

The quick and easy handbook about how to get more learning and more sales out of your customer conversations. Even when everyone is lying to you. Entrepreneurs are universally busy, yet odds are high that you're wasting huge amounts of time sitting in pointless meetings and building unnecessary features. Take two hours to read this book and you'll see it repaid tenfold. The world doesn't need another framework or theory. The Mom Test skips all that and gets to the hands-on challenges. How to avoid biased feedback? How to write an email that makes people want to talk to you? How to figure out whether someone is really going to buy? It's all in here. I've been an entrepreneur for 10 years,…from momtestbook.com

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