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Work · May 8, 2025

The New Netflix TV Experience

New search powered by OpenAI and return of TikTok-style feed

The New Netflix TV Experience launched on May 8, 2025 with 114 votes, #406 of 7,905 launches that month and more than 95% of that year's launches. The site was still online in September 2026, 1 year on.

What it does

Netflix’s new TV experience — a simpler, easier, and more intuitive design — to help our members easily find something great to watch.

Netflix revealed a new TV experience — a simpler, easier, and more intuitive design — to help our members easily find something great to watch.

Chief Product Officer Eunice Kim and Chief Technology Officer Elizabeth Stone pulled back the curtain on Netflix’s new TV experience — a simpler, easier, and more intuitive design — to help our members easily find something great to watch. “The new Netflix TV experience is still the one you know and love — just better,” said Kim. Also highlighted were the many technological innovations Netflix has pioneered over the years — from Open Connect, our industry-leading content delivery network, to our best-in-class personalized recommendations. As Stone said, “One of the reasons I joined (and why I stay) is because this company has always had a unique ability to marry incredible tech with…from about.netflix.com

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