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Growth · December 4, 2019

The North Star Playbook

The ultimate North Star guide ⭐

The North Star Playbook launched on December 4, 2019 with 104 votes, #260 of 2,946 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 6 years on.

What it does

At Amplitude, we have worked with thousands of product teams and taught hundreds of workshops. In this guide, we will teach you how to align your product team and company around a single “North Star” and key contributing metrics.

Put the North Star Framework to work for your product. Get expert tips on defining and integrating your North Star Metric into your development processes.

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