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Dev tools · January 19, 2017

The Pitch Room - Ep. #7, Hired: Year One Roadmap For Marketers

The latest news, tools, and tactics for everything PR.

The Pitch Room - Ep. #7, Hired: Year One Roadmap For Marketers launched on January 19, 2017 with 56 votes, #1,278 of 3,670 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 9 years on.

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What it does

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In this episode of The Pitch Room, Malia is joined by Priyanka Sharma to discuss content marketing and building marketing functions from the ground up in the early days of a startup. Priyanka is currently the Head of Product Marketing at LightStep and cofounded WakaTime Listen in as they discuss the importance of establishing the right corporate voice and setting targets for content cadence. Learn tactics like ‘narrowly defining a topic’ to support developers with writer’s block, or no writing experience. Priyanka Sharma is the Head of Product Marketing at LightStep and was previously the co-founder of Wakatime . LightStep is a distributed tracing system built on top of the OpenTracing…from heavybit.com

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